Driven by problem-solving. Built upon industry know-how.

At Fifth, we’ve journeyed a quarter century – acquiring experience and know-how, honing our intuition, and marrying the aspirations of the West with the capabilities of the East – constantly building value in the process.

We understand the relentless pressure on price, lead time, and quality caused by the industry’s notorious seasonal fluctuations, product adjustments, and abrupt anomalies in supply and demand requirements.

We are well equipped to help you overcome challenges. Our constant interactions with some of the most demanding brands in the business have enhanced our capabilities to strategically analyse the market, understand emerging or existing trends, and offer constructive solutions to our partners where the need arises.

Our planning team helps ensure a smooth transition from idea to product. Kaizen, or continuous process improvement, is a core value that drives us at Fifth.

Merchandising – Your constant ally.

Each Fifth client is assigned a dedicated team to maintain confidentiality and efficiency, ensure your complete satisfaction, and build a successful and enduring relationship. Fifth works constantly in tandem with your team and our factories to ensure a complete and correct understanding of your every need.

  • We constantly track emerging trends and consumer behaviour to be prepared for upcoming market changes
  • Our teams specialise in new product research across the widest range of leading manufacturers in South-East Asia
  • Fifth combines the skills to both identify the right product and negotiate the right price
  • We’re focused on the specific challenges we’re trying to solve for you, all year round
Merchandising – Your constant ally.